Youtube is like the motherland for all ads. I had recently just been on the Marc Jacobs website because I'm getting low in one of my perfumes. I was on the site for 10 minutes, maybe 15. I go to Youtube maybe like an hour later to watch a makeup tutorial, and the first thing that pops up before I start my video is a Marc Jacobs perfume ad. Slightly irritated, I go and proceed with my makeup tutorial (which you can find here, https://www.youtube.com/watch?v=gikwcLuUli4). Andrea Russett, who is one of my favorite Youtubers, is someone I wouldn't take for intentional vagueness, yet when I start the video, I can hear it from the beginning. Throughout the entire video, she says that "Oh this product is definitely the best one out there," or "I have never seen any mascara better than this one." Throughout the clip, the vagueness is extremely prevalent. I then thought to myself, "Does every Youtuber do this?" I then clicked on some random tutorial makeup video in the sidebar to test my hypothesis, and sure enough, within the first minute she explains that she's "obsessed with [this] product." (the link to that video is here, https://www.youtube.com/watch?v=SaVw6qwOox8)
Now when I think about it, most Youtubers do this at least once in their video, whether they reference to their furniture or their clothes and or anything else, it's actually really astounding how I never really noticed before Critical Thinking. Thanks Mr. Starace!
So as we start to notice these kind of ads in the world around us, do you think you'll become more conscious of when you are doing it as well? Love your blog design, by the way!
ReplyDeleteI've noticed that too, especially with the audible add that also every YouTuber has endorsed. I think that YouTube is going to turn into the next T.V if that makes any sense. I've seen the increases of add when wanting to watch a video.
ReplyDeleteThat's a really good observation because whenever i am on youtube all i ever hear is how you "you need to try this product" or "It's the best out there" and before i read your blog i never noticed that you tubers are practically turning their videos into advertisement. Also in agreement with Diana i have noticed an increase of ads over the past couple of years
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