Here is a photo of one of the many books I bought a long time ago that I have yet to finish. But let's really think- why did I buy this book? What persuaded me to spend my own money to buy this one book?
First of all, I'm obsessed with Sylvia Earle. She is the most amazing human being and it's like #1 on my to do list to meet her. She is just so inspiring to me and has actually helped me realize what I want to do in life and what I am truly passionate about. Let's start the hashtag #noticemesylvia to get me noticed by her oh my god yes TEAMWORK!
Ok, ok I'm tired and getting off topic. My main point was that probably my main reason why I bought this book is purely because my idol wrote it (tsk tsk Grace, you should know better than that). The designers clearly successfully used the technique transfer/association. I noticed her name and boom, I bought it.
Of course, there had to be other things that influenced me to buy this novel. I did strictly just buy because of her name. It had to have caught my attention first.
Well, my favorite color is blue, and in big, bolded, all-capitalized letters, the word blue sticks right out on the cover. I probably look closer at it and saw all of the pelicans which caught my attention more (pelicans+BLUE=?). I then probably stopped to actually look at it, maybe pick it up and read the back.
I think there are two appeals this cover includes. One is need to nurture, because on the front it reads "How our fate and the ocean's are one," and shows cute pelicans right underneath it. Having a feeling of "I want to save and help these pelicans, they don't deserve to die" come straight to my head, it shows the appeal need to nurture. I think this cover also appeals to the need to escape because it shows the ocean in the background, making me nostalgic of the beach, and the pelicans also enhance this effect, this desire to just go. Also, the little symbol of National Geographic creates an effect on me. Whenever I think of National Geographic, I think of rainforests, the deep ocean, the savannah, nature. These things make me want to get on a plane and travel again.
To anyone who is interested in this book or Sylvia Earle or really anything about oceanic environment rehabilitation and conservation, you should really check out Earle's movie Mission Blue, which is available on Netflix!! It really changed my perception and really how extreme this problem is... and how we just aren't noticing (I may or may not have cried during this film).
I guess my media blog about ads has turned me into an ad!! I'm serious though go watch the movie.
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