I'm tired and I like colors

Hello, I am back, and more tired than ever. 

For this weeks' blog post, I will be analyzing a Nike print ad. Much fun, very interesting. 

This print ad caught my attention very quickly, mainly because of it's bright colors contrasted with the black background. Also, the overall effect using liquid and motion is very visually pleasing and eye-catching. 

We can obviously see Nikes use of reification, as they famously do for most of their ads. The only things actually in this commercial is the shoe and the Nike symbol at the bottom left. One basic appeal that this ad conveys is the need for autonomy. It branches out and presents this look that isn't something that you see everyday. It is going beyond what you normally would think of for an ad for an athletic shoe. It says "Look at me, I'm not only different from everybody else, but I'm better than everybody else." Another need that this ad appeals to is the need for attention. Because this shoe is represented as no other shoe (no other shoe is liquid), it immediately catches your eye and says, "Hey look at me. You could be me. You could catch everyone's attention."  It wants you to feel like you need to have attention from everyone else. 

Goodnight.