Just a Blog Post About Tevas

When someone says Tevas, what do you think? Do you think old hippie or a young, urban millennial? Do you even think of those at all? What comes to your mind when you hear Tevas?

Well, in my case, I think of a young adventurer, someone who maximizes their weekends for day trips along the coast, and travels across the U.S. during the summer. Why in the world does this picture come to mind? Well because all of their ads universally look like this: 

Walking around my urban town!!

Having a great ol' time jumping off a rafting boat!!

Having fun on da beach!

Jumping off a boat with my fellow adventurers!!

We can all agree they have a similar theme. But why does Teva gear towards this target market?

Well first of all, Tevas are practical to this type of lifestyle. They are durable, waterproof, and they float. They're comfortable and small enough to take up minimum space in a bag or suitcase. They overall make sense for this type of adventurous lifestyle. But the way they actually market their product is only within two stereotypes: the urban "hip" crowd setting themselves apart from the rest, and the young traveler in need of a new adventure wherever possible. Seriously, try to find one ad that doesn't fit either of those categories. 

Teva, in turn, has now created this aura around themselves making this new class of hipster, the hipster outside of the hipster (one of my previous blog posts talks about this as well!). It almost uses the technique of avante garde, but mostly appeals to the need for autonomy. 

(Lily if you ever read this thank you for the Tevas. You inspired this blog post. Shout out to you <3)